Draper Blog
Insights, strategies, and updates from the Draper team.
Automation6 min read
10 PPC Automation Rules Every Marketer Needs
Discover the automation rules that save our customers hours every week.
Nov 15, 2025
Strategy10 min read
The Complete Guide to Budget Pacing
Learn how to pace your ad spend effectively and never overspend again.
Nov 10, 2025
Platform Updates4 min read
New: AI Sidekick Now Available
Introducing our AI assistant that helps you analyze and optimize campaigns.
Nov 5, 2025
Strategy12 min read
How to Structure Your Google Ads Account for Success
Account structure can make or break your campaigns. Here's the optimal approach.
Nov 1, 2025
Strategy9 min read
Understanding Performance Max Campaigns
A deep dive into Google's Performance Max and how to make it work for you.
Oct 28, 2025
Automation7 min read
Automation vs. Manual Optimization: Finding the Balance
When should you automate and when should you stay hands-on? We break it down.
Oct 25, 2025
Industry News5 min read
Q3 Platform Updates Roundup
All the major changes to Google, Meta, and Microsoft Ads in the last quarter.
Oct 20, 2025
Automation6 min read
Setting Up Effective PPC Alerts
Never miss a performance drop again with properly configured alerts.
Oct 15, 2025
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